AI for Marketing

The course “AI for Marketing” is designed for marketing professionals who lead initiatives and make decisions – and want to understand how to do it right. The course introduces practical tools and explores topics such as managing generative content, building intelligent personalization, activating live dashboards, forecasting market trends, and measuring data-driven impact. Participants will learn to recognize the line between automation and responsibility, and how to preserve brand identity even in an era of automated wording and shifting campaign dynamics. The course includes real-world cases from international companies, actionable tools, and field-tested methodologies -מalongside a deep understanding of limitations and ethics.